Thursday, August 15, 2013

So Fab: Shoes of the Fabulous


So Fab is shelf upon shelf of sassy and trendy shoes that have been sweeping young girls off their feet since 2004. With shoes that are either sartorially provoking or downright fancy (sometimes both!), the Brand has been turning fashionable heads by mixing playful sophistication with a quirky sense of wonder that has charmed its way through the hearts of young trendsetters around the country and it hasn’t stopped rockin’ since.

From eye-catching flats to gravity-defying heels embellished with studs, So Fab has that near magical quality that effortlessly combines the charm of a punk rock star who over indulges in eyeliners with the merry spontaneity of a bohemian goddess in a flower crown. Think Kate Moss meets Nicole Richie on a Saturday afternoon music festival. The Brand exudes the kind of personality distinct to a vibrant young dynamic that sways to the music of its generation: a fabulous narrative about style, love and the in-between of growing up and growing old.

With numerous store locations around the country and an online store to boot, So Fab is a refreshing dichotomy between sweet and spicy that has continuously sold more footwear than Carrie Bradshaw could ever handle. Because really, is there anything more important than shoes?
                     
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